Social Media Marketing Guide for Beginners

Social Media Marketing is the process of gaining attention and website traffic through the social media sites. In this process, usually creative content to attain the masses through publicity from the third-party trusted source needs to be created in order for people to share the content of their interest with others and create a vicious chain that could make business cover and exceed the marketplace audience intended. Every web marketer needs to have an objective, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those ideas defined in your thoughts, then congratulations! That may be probably the hardest section of entering into the social media challenge, and from now on, every single effort will contribute to reach those goals efficiently and flawlessly and soon you put your feet on the Social Media Guru status.

The Social Media world is wide and more extensive than ever. It is just a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to reach and target the proper audience and achieve total success. The whole world won’t care about video games, for example, but only individuals that video games is part of their interests. If you target male audience with ads of high heel shoes on sale, maybe many of them would go and buy a pair or 2 because of their wives, but a pair or 2 is not exactly the kind of impact you wish to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”

First, we have to know the basic social media marketing sites

Facebook
Holding more than 900 million users, if you’re already a Facebook user this might not be really new to you, but there are plenty of features worth mentioning. It is possible to create a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you want to provide or the product you’re trying to sell. That way, you can build a data base of people which will share your posts with their friends and for that reason create the never ending chain. Most of these social media marketing sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or cellular phone get always linked to media in a manner that you should take advantage of. People log in to Facebook, in virtually any situation, while commuting, in the park, in the home, at school, at the job. Then you’re there, promoting your business for this to be displayed in the news feeds, and you would be there, constantly doing your brain trick game to the point that people will see something attractive and worth checking in accordance with their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!

Blogs
Blogs are a good way for folks to communicate in a semi-professional way when it comes to quality of content. Quality content is definitely the key to a good writing and therefore, an excellent blogging. There are numerous blogger CMS (content management service) where one can get yours up and running for free in under 5 minutes, many of these are Blogger, WordPress and probably the most user friendly one, Tumblr. One of the tricks here is knowing your audience, your market, who you’re targeting and what you want to accomplish with that. Now it has to do with some SEO or Search Engine Optimization knowledge, which is quite simply, using the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It has to be related to your posts and at exactly the same time, you have to be sure you work with a keyword search tool to check the competition and amount of search this given keyword has. The cheapest the competition and highest amount of searches it gets in per month, the more convenient for you personally. If you were to advertise your website holding something of technical support chat, you’ll need to make the keywords very specific so people that are searching for your service would find you first. Social Media Brand Management agency is, for example tech support team for Windows, then you need to include specific words, as going a little more straight to the point. Since the competition would be really high and Windows tech support team is a wide content, you’ll focus and go further the specific services your product offers, therefore, adding additional keywords to go right to the point would be the most successful way to take action and you would rank higher in search engines and people would find your product easily. From “TECH SUPPORT TEAM Chat” to “TECH SUPPORT TEAM Chat for Windows 7 and XP” you can view how we are narrowing the idea of the service you offer making it more specific, detailed and competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and the ones sites offering the services you’re not linked to won’t steal your chances found for people that are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that might be easy to find on a search engine by including the right tags.

Then we have the Social Media integration again in the blog space. There are numerous options to share the content of your blog. Many Content Manager Services like Tumblr have the social media marketing buttons to share and like or dislike. It is advisable to look for the options to enable them (in the rare case they’re not enabled automagically) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you’re encouraging people to share your stories on other media sites just like the ones mentioned previously plus you sharing them and there you have outstanding chances to attain a wider audience.